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Marketing solutions for travel and leisure

Create a consistent customer experience across brands and properties, and deliver targeted personalized messages across channels

Intense competition and a volatile economy are driving travel and leisure marketers to seek new ways to connect with airline passengers, hotel guests and car rental customers. With both business and leisure travelers reluctant to spend, and a slow economic recovery, the outlook this year is tentative for revenue per available room (RevPAR), airline passenger revenue, and other industry metrics. As a result, it is critical that hospitality companies leverage marketing to differentiate themselves from the competition, deliver superior customer experience and drive customer loyalty.

Hospitality organizations are utilizing IBM® EMM solutions to target customers with real-time, consistent cross-channel messages around seasonal promotions and loyalty program communications, and analyze customer behavior to determine the optimal targeted promotion strategies. Travel and leisure providers of all sizes rely on IBM's market-leading solutions for their marketing technology needs.

IBM’s solutions help hospitality organizations achieve the following benefits: