Targeted Recommendations Solution

Improve conversions and increase revenue by making relevant product recommendations to your customers

The IBM Enterprise Marketing Management (EMM) Targeted Recommendations Solution automatically generates personalized product recommendations based on each customer's current and historical shopping interests, trends and business rules to present customers with the most relevant, effective and timely recommendation possible for wherever they are in the buying process.

Solution Components

Improve conversion rates and increase average order value by providing relevant product recommendations that help website visitors find the products they are looking for and discover new products. In addition, you can obtain incremental revenue by including relevant products recommendations in order and shipping confirmations emails, offers and newsletters and retargeting campaigns.

The EMM Targeted Recommendations Solution can help you achieve the following benefits:

• Maximize conversion by delivering contextual, behavior-based product recommendations in a timely fashion. Each visitor is presented with the optimal and relevant set of product recommendations to maximize conversions.
• Incorporate personalized recommendations into product and category pages, search results, shopping carts, emails, newsletters, social media sites, mobile applications, kiosks and call centers to reach customers wherever they are interacting with your brand.
• Drive profiles and recommendations in real time based on observed behaviors, top selling items, last item purchased, last item added to cart, last item viewed and more.
• Use recommendations on search landing pages to increase relevancy of results and reduce bounce rate. Paid search and onsite search landing pages can be enhanced with personalized recommendations.
• Manage sophisticated recommendations scenarios and tailor recommendation outcomes to align to your exact revenue, margin and inventory goals. Preview capabilities provide complete insight into the recommendation engine logic from affinity index scores to business rule logic overlay. Manage rules and affinity settings and adjust the underlying algorithms to meet business goals.
• Use best-in-class reporting and analysis with executive dashboards and native reports to effectively communicate the value of product recommendation programs to a variety of audiences. Perform deeper levels of analysis, such as A/B testing, product performance, segmentation, and cross-session conversion analysis to measure and improve performance.

Integration with the IBM Digital Marketing Suite

The Targeted Recommendations Solution is part of the IBM Digital Marketing Optimization Suite which fuses customer profiles, web analytics and marketing execution. This helps empower marketers to turn site visitors into repeat customers and loyal advocates by orchestrating a compelling experience throughout each customer's digital life cycle.

Services, Training & Certification

• Training & Certification
• Services