Proven solutions to help meet the new challenges of interactive marketing

Achieving success in the rapidly evolving world of marketing means finding proven solutions to emerging business and challenges. IBM's offerings provide a range of solutions that help marketing organizations take full advantage of the new opportunities to more deeply engage customers and prospects. From email marketing, personalization, and event-based marketing to lead management, IBM is helping marketers develop timely, relevant and responsive communications.

IBM Enterprise Marketing Management provides the following Solutions:
  • Advertising


    Automate paid search and targeted display advertising.

  • Retargeting


    Target an offer or content to maximize online conversion.

  • Targeted Recommendations

    Targeted Recommendations

    Improve conversions and increase revenue by making relevant product recommendations to you customers.

  • Social Media Marketing

    Social Media Marketing

    Measure ROI and engagement with a centralized console.

  • Mobile Marketing

    Mobile Marketing

    Gain a comprehensive view of your customers in the mobile space and analyze taylor campaigns accordingly.

  • Lead Management

    Lead Management

    Generate leads and convert them into loyal customers.

  • End-to-End Promotion Management

    End-to-End Promotion Management

    Manage promotions in collaboration with external and internal teams, while leveraging consumer demand analytics.

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