Achieving success in the rapidly evolving world of marketing means finding proven solutions to emerging business and challenges. IBM's offerings provide a range of solutions that help marketing organizations take full advantage of the new opportunities to more deeply engage customers and prospects. From email marketing, personalization, and event-based marketing to lead management and search marketing, IBM is helping marketers develop timely, relevant and responsive communications.
Enterprise Marketing Management Solutions
IBM Enterprise Marketing Management provides the following Solutions:
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Real-time Marketing
Increase the value of every inbound customer interaction.
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eMail Marketing
Make targeted email and mobile messages part of your interactive strategy.
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Interactive Marketing
Engage your audience in cross-channel dialogues that build on past and current behavior.
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Event-based Marketing
Respond to customer needs and opportunities at exactly the right time.
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Marketing Operations
Improve planning, budgeting and operational management of all marketing programs.
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Personalization
Deliver a personalized conversation across all channels.
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Advertising
Automate paid search and targeted display advertising.
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Retargeting
Target an offer or content to maximize online conversion.
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Product and Content Recommendations
Improve conversion rates by making relevant recommendations.
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Social Media Marketing
Measure ROI and engagement with a centralized console.
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Mobile Marketing
Gain a comprehensive view of your customers in the mobile space and analyze taylor campaigns accordingly.
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Search Marketing
Improve results, reduce costs and demonstrate returns on pay-per-click investments.
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Lead Management
Generate leads and convert them into loyal customers.
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Marketing performance optimization
Optimize marketing program efficiency and effectiveness with robust performance measurement.
Contact IBM
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101K803W