Solutions

Proven solutions to help meet the new challenges of interactive marketing

Achieving success in the rapidly evolving world of marketing means finding proven solutions to emerging business and challenges. IBM's offerings provide a range of solutions that help marketing organizations take full advantage of the new opportunities to more deeply engage customers and prospects. From email marketing, personalization, and event-based marketing to lead management and search marketing, IBM is helping marketers develop timely, relevant and responsive communications.

IBM Enterprise Marketing Management provides the following Solutions:

Real-time Marketing

Increase the value of every inbound customer interaction.
eMail Marketing

Make targeted email and mobile messages part of your interactive strategy.
Interactive Marketing

Engage your audience in cross-channel dialogues that build on past and current behavior.
Event-based Marketing

Respond to customer needs and opportunities at exactly the right time.
Marketing Operations

Improve planning, budgeting and operational management of all marketing programs.
Personalization

Deliver a personalized conversation across all channels.
Pricing and Merchandising

Gain insights about customer merchandising and pricing preferences.
Lifecycle Price Management

Manage pricing across base, promotional and clearance pricing with consumer demand analytics and process software.
Trade Optimization

Understand, Plan, and Predict price and promotion strategies and tactics.

Advertising

Automate paid search and targeted display advertising.
Retargeting

Target an offer or content to maximize online conversion.
Targeted Recommendations

Improve conversions and increase revenue by making relevant product recommendations to you customers.
Social Media Marketing

Measure ROI and engagement with a centralized console.
Mobile Marketing

Gain a comprehensive view of your customers in the mobile space and analyze taylor campaigns accordingly.
Search Marketing

Improve results, reduce costs and demonstrate returns on pay-per-click investments.
Lead Management

Generate leads and convert them into loyal customers.
End-to-End Promotion Management

Manage promotions in collaboration with external and internal teams, while leveraging consumer demand analytics.