Social Media Marketing Solution

Turn social insights into action by creating dialogs, building advocacy and improving loyalty

Social media is a fundamentally new type of marketing, but it is still marketing; at its core is the requirement to engage and connect with customers in interactive dialogs. IBM® Enterprise Marketing Management (EMM) solutions can help improve return on investment (ROI) and alleviate siloed efforts. IBM offers a range of social media marketing capabilities to facilitate these dialogs across customer awareness, centralized decisioning and cross-channel execution.

Solution Components

  • IBM Coremetrics AdTarget

    IBM® Campaign and IBM® Interact

    Match customers to offers and marketing messages for any and all channels.

  • IBM Unica Campaign

    IBM® Campaign

    Engage in one-to-one dialogues with fans and followers within social media channels like Facebook and Twitter.

  • IBM Unica eMessage

    IBM® eMessage and IBM® Interact

    Extend the reach of campaigns by empowering customers to share communications.

  • IBM Unica Detect

    IBM® Interact

    Deliver real-time offers inside of social widgets and applications like Facebook


Integrate traditional and new media efforts into one coordinated, effective marketing effort.

Today’s emerging and ever-evolving social media platforms offer marketers dynamic new ways to extend brand reach and encourage customer loyalty. Consumer adoption of social media is pervasive. In hot pursuit, marketers are following customers by incorporating social media into their marketing mix.

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