Make the most of your digital marketing investment
Let our worldwide team apply their deep technical and product skills to add value throughout the lifecycle of your marketing automation software, from exploration and planning to implementation, optimization and transition. Our team is skilled at complex, multi-enterprise environments for on-premise deployment or software as a service (SaaS) delivery.
Turn to our on-premise marketing automation consultants to:
- Shorten marketing lifecycle
- Create an EMM system of record
- Improve marketing effectiveness
- Automate interactive marketing
- Provide lifetime customer relationship Journeys/dialogs
- Create strategic segmentation
- Optimize cross-channel targeting
- Drive campaign planning based on marketing plans/objectives
- Mature marketing processes through automation
- Scalable and enhanced leads conversion
Software as a Service (SaaS)
Our Software as a Service (SaaS) consultants will work closely with your eCommerce, digital marketing and analytics teams to provide:
- Technical guidance
- Application expertise
- Topic specific workshops
- In-depth analysis
- Strategic business guidance
- Custom engagements
- Search agency services
- Implementation services
- Outsourcing options
IBM Software Services: A comprehensive portfolio
IBM Software Accelerated Value Program
For SaaS customers, we offer the IBM Software Accelerated Value Program (AVP), a complete set of web analytics consulting services, including:
- Dedicated Business Support: Access to dedicated consultants who provide web analytics expertise, digital marketing support and industry-relevant recommendations for your business on a contract basis.
- Standard Services: Provides consultants who act as an extension of your team, offering a range of time-tested services to supplement your in-house eCommerce and analytics teams.
- Digital Agency Services: Consultants optimize, manage and measure the profitability of paid, owned and earned digital media including SEM, display advertising, mobile, SEO, email and social media.
- Digital Marketing Execution Services: Deliver best practices consultations and outsourcing on the entire portfolio of IBM Digital Marketing Optimization applications to improve sales and leads with proprietary, web analytics based techniques.