As a marketing professional, you face unprecedented change. And as you turn up the volume, shouting out your messages as broadly and loudly as possible, buyers are tuning out. Marketing costs are rising and returns are declining. Traditional marketing practices are proving less and less effective, while the demands placed on your organization are steadily increasing.
However, today’s environment also offers the following opportunities for marketers who understand that the changes taking place provide new ways to reach and engage customers and prospects with on premise and software as a service products and services:
Today, customers demand more personally relevant messages than ever before, and every marketing channel is evolving to support that. Marketing organizations need to leverage these changes proactively and, if they do, they can gain a powerful competitive advantage. With IBM, you can create cross-channel, interactive marketing programs that improve customer acquisition, cross-sell, retention, and loyalty efforts.