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Marketing solutions for retail

Execute effective multi-channel strategies,achieve better targeting,reduce costs and increase personalization

Consumers are empowered and informed. They have quickly learned to use online tools to research products, prices and availability. They are also tapping into broad social networks of consumers who share ratings, views, shopping experiences and other information. That means retailers must provide relevant and timely marketing messages, promotions, and offers through a spectrum of touch points across all channels—web, in-store, catalog and kiosks.

However, delivering this experience is complex with a growing number of stores, specialty catalogs, and channels, coupled with customer expectations, preferences and changing purchase patterns. More than ever, retailers are relying on IBM® EMM solutions to manage this increasing complexity and support their customer-centric marketing strategies. IBM’s award winning solutions help retailers achieve unmatched marketing success: