Marketing solutions for publishing

The publishing industry is grappling with massive change - not just with how to manage the shift to digital channels, but also with connected devices. As consumers continue to enhance and replace traditional media consumption with digital experiences, incumbent publishing companies face both a potential revenue challenge and an opportunity. Consumers are shifting loyalty to new entrants and many companies are struggling to replace declining traditional revenue with equivalent value from digital media.

To address these challenges, publishing firms are relying on IBM® EMM solutions to achieve the following benefits:

• Automate multi-wave, multi-channel campaigns and customer dialogues.
• Drive more effective campaigns to acquire customers, subscribers, or viewers.
• Foster loyalty and engagement by targeting more relevant marketing messages and offers.
• Streamline and coordinate marketing operations including calendaring, project management, budgets, assets, approvals and workflow.
• Target campaigns more effectively and ensure that customers are not bombarded with irrelevant offers.
• Run online and offline campaigns and empower marketers to accurately evaluate the return on investment across channels.
• Deliver actionable knowledge about website behavior to inform planning of site content and features.