Promotion Management Solution

Improves promotion efficiency and effectiveness

End-to-End Promotion Management can help reduce complexity through a fully integrated promotion-planning solution designed and built for today’s retail venues. Spanning the promotion process — from negotiations with vendors through planning, publication and measurement — our solution can make the promotion-planning process more accountable and efficient, helping the resulting promotion plans to become much more effective.

Solution Components

Collaboratively develop promotion plans with suppliers

• Streamline the process of managing vendor-funded promotions by automating the deal creation, submission, negotiation, approval and invoicing process for thousands of weekly vendor offers
• Using End-to-End Promotion Management, can keep required information in a single place, helping to minimize errors and eliminate redundancies
• Retailers can share analytical insights based on retailer data and collaborate on joint goals and thus partner on a deeper level with suppliers
• By using IBM DemandTec solutions, both retailers and manufacturers can reduce their costs of managing vendor-funded promotions

Improve the efficiency of the planning process.

• End-to-End Promotion Management is designed to help retailers establish a single repository for virtually all of their promotional information and content about offers and events
• Greatly improves visibility and accountability, reducing costly errors and increasing consistency across media channels
• Provides a centralized system that accelerates the process of creating promotions and has reliably cut cycle times in most instances
• Gives access to a powerful “version enabled” environment for rapidly building page-oriented promotions that allows participants in the planning process to access, review, edit and approve the promotion
• Simplifies the process of creating multiple versions, allowing retailers to provide dozens or even hundreds of targeted promotions with the same level of effort and control as had been required for a single national promotion in the past

Improve the effectiveness of promotions.

• Incorporates a reliable analytical engine to provide recommended promotional prices optimized for user-defined goals, such as units, revenue and margin
• Using End-to-End Promotion Management, retailers benefit from more accurate forecasts of total sales, promotion lift and cannibalization across the customer base as well as individual shopper segments
• With segment-level insights and forecasts, retailers can execute their long-established segmentation strategies in ways previously not possible
• Users can create and evaluate multiple promotion scenarios in order to fine-tune a promotion and help ensure they receive the highest possible incremental lift
• Optimization technology can help access analytics and recommend a product or price based on specific goals — such as volume, margin or revenue — that are set for the event and category

Offers integrated planning for merchants.

• End-to-End Promotion Management is designed to enable retailers to create, manage and share a single, unified calendar and financial view of merchandising activities for geographies, categories and shoppers
• Features a single merchant calendar that shows virtually all promotional activity alongside changes to base prices and clearance pricing activities
• Also offers an integrated forecast based on these activities, and the ability to compare those plans to their targets
• Provides merchants with a working area where they can collaborate with various team members to create a plan to achieve their goals, then share that plan with management and executives
• Using IBM DemandTec solutions, retailers can develop the right plan so companies can be confident their decisions are on track to reach the company’s overall customer, sales, volume and profit objectives

Services, Training & Certification

• Training & Certification
• Services