IBM Client Use of Cookies with Certain IBM Software and Services Offerings

This information applies to select IBM Enterprise Marketing Management (EMM) software and services offerings only.

IBM clients use certain IBM EMM offerings to help them understand the behavior of visitors on their web sites. Clients may apply this understanding to improve their web sites, offer a personalized experience to visitors, and provide web environments that can save visitors time and make the sites easier to use. IBM EMM offerings do not respond to nor honor Do Not Track (DNT) signals or requests. IBM EMM offerings also do not track its IBM clients' customers over time and across third party websites to provide targeted advertising.

Data Capable of Being Collected by IBM Clients. Select IBM EMM offerings are capable of gathering and analyzing a variety of data regarding usage of a client’s web site by web site visitors. Each client instructs IBM as to what type of data it would like to collect or have IBM collect on its behalf.

IBM clients (or IBM acting on the client’s behalf) can use a cookie that enables the clients' systems to recognize your browser. IBM clients can also utilize web beacons (also known as clear GIFs) which are delivered from the IBM EMM software to the client’s web site or your device to facilitate the transfer of data for the purpose of tracking the end user’s browsing history or usage of the client’s web site. IBM follows our client’s instructions on cookie and GIF placement.

IBM clients may use the information collected to generate reports and analyze traffic to client web sites (except in the case of the IBM benchmarking service described below), or they may instruct IBM to do so on their behalf. IBM may also, upon a client's request, collect or receive personally identifiable information from web site visitors, such as a site visitor's email address.

A client may take part in the IBM Benchmark service. This benchmarking service provides participating IBM clients with the ability to compare the performance of their web sites against peer groups. In such cases, the information shared is anonymous and aggregated.

IBM Clients' Use of Certain IBM Services. IBM clients are responsible for complying with applicable laws, rules and regulations related to the IBM products and services they use. IBM also expects that each client will (i) obtain all necessary consents from visitors to its web site during IBM’s provision of any service , (ii) post on its web site, and abide by, a visitor privacy policy providing each visitor with the client's data collection and use practices and a link to this page and (iii) provide notice that cookies and clear gifs/web beacons may be placed on the visitor's computer by IBM working on the client’s behalf, along with an explanation of the purpose and utilization of such technology.

In addition, IBM clients are expected to provide their website visitors with configurable options so that website visitors can choose not to have his/her data collected on the particular client’s site. When visiting our clients' sites, web visitors should, therefore, be able to deactivate that client’s ability to analyze web browsing and purchasing behavior by electing to opt-in or opt-out of the services as set forth in such client’s web site. Please be aware that you will need to opt in or opt out on each client’s site if you do not wish to have data collected about your activities. As with any web site you visit, you should refer to that web site's terms of use and privacy policy for information on managing personal information.

IBM Clients can combine their Existing Data with Data collected or Received. In some cases, clients may send IBM data that they have previously collected and may instruct IBM to combine such data with additional data collected using IBM EMM products. IBM follows the instructions of its clients on the handling and use of data collected. The client’s use of the data collected is subject to the client’s terms of use and privacy policy.