This information applies to select IBM Enterprise Marketing Management (EMM) software and services offerings only.
IBM clients use certain IBM EMM offerings to help them understand the behavior of visitors on their web sites. Clients may apply this understanding to improve their web sites, offer a personalized experience to visitors, and provide web environments that can save visitors time and make the sites easier to use. IBM EMM offerings do not respond to nor honor Do Not Track (DNT) signals or requests. IBM EMM offerings also do not track its IBM clients' customers over time and across third party websites to provide targeted advertising.
Data Capable of Being Collected by IBM Clients. Select IBM EMM offerings are capable of gathering and analyzing a variety of data regarding usage of a client’s web site by web site visitors. Each client instructs IBM as to what type of data it would like to collect or have IBM collect on its behalf.
IBM clients (or IBM acting on the client’s behalf) can use a cookie that enables the clients' systems to recognize your browser. IBM clients can also utilize web beacons (also known as clear GIFs) which are delivered from the IBM EMM software to the client’s web site or your device to facilitate the transfer of data for the purpose of tracking the end user’s browsing history or usage of the client’s web site. IBM follows our client’s instructions on cookie and GIF placement.
IBM clients may use the information collected to generate reports and analyze traffic to client web sites (except in the case of the IBM benchmarking service described below), or they may instruct IBM to do so on their behalf. IBM may also, upon a client's request, collect or receive personally identifiable information from web site visitors, such as a site visitor's email address.
A client may take part in the IBM Benchmark service. This benchmarking service provides participating IBM clients with the ability to compare the performance of their web sites against peer groups. In such cases, the information shared is anonymous and aggregated.