Generation C: The Connected Customer

Generation C is not a demographic. It's everyone.
They're connected, and they're in control.

Five Steps to Building Lasting Customer Relationships (and Revenue)

Empowered consumers demand superior service, competitive prices, and quick delivery. They expect you to know them, to understand them, and to deliver what they want, where, when and how they want it. But here’s the good news: Once you connect with Generation C, they’re fiercely loyal—and so are their friends and followers.

Discover the five steps to forming profitable partnerships with your customers.

1. Collect

Connecting with customers means collecting what you know about them and using that insight to form lasting relationships. Find out how to create a process that starts with the first interaction and continues throughout a lifetime of interactions.

2. Analyze

The right metrics can help you analyze, prioritize and optimize every message and every campaign. Learn how to gain a comprehensive view across channels and programs to gain a deeper understanding of what customers really want.

3. Decide

You’ve listened. You’ve learned. You’ve sifted through data and discovered profitable patterns. Discover how to gain trust, build relationships, and personalize every message so your customers feel as though they’re having a conversation with you, wherever they go.

4. Deliver

It’s time to make the perfect message appear—as if by magic—at exactly the right time and place in order to get your customers to act. Find out how to make it personal and memorable in order to deliver on your brand promise.

5. Manage

Use the wealth of insights you gain to fine-tune your campaigns, spend budget where it will have the most impact, and get superior performance in every process. See how to automate, optimize, and maximize the return on your investment.