Mobile Marketing Solution

The IBM® Mobile Marketing and Location-based Targeting Solutions provide the marketing components that can help you realize mobile’s true potential as the anywhere/anyplace extension of your brand-customer relationships.

• Gain customer insight into who is using which devices and how, with deep mobile interaction analytics at both the aggregate and individual levels.
• Match mobile users to messages in one coordinated effort that directs the most appropriate offers and messages to the most receptive segments and individuals.
• Combine real-time decisioning with mobile’s geo-location capabilities to target customers with offers and opportunities related to their current activities.
• Execute with precision, regardless of campaign complexity. With so many competing devices and platforms, mobile campaigns can drive the best intentions into communication dead-ends.

Half of marketers say their mobile efforts are totally siloed – effectively cut off from other marketing efforts. Campaigns are hit-or-miss affairs lacking coordination with other inbound or outbound efforts. Worse, measurement is difficult and return on investment (ROI) difficult to find. If you want to reach customers wherever they are, then you have to communicate to them through the one thing they never leave home without: their mobile devices. Marketers are getting the message – approximately one-third report already conducting some form of mobile marketing. It is not hard to understand why. Not only are mobile devices popular and packed with an ever-growing array of applications, their built-in GPS technology makes them ideal for location-aware promotions and location-based targeting.

The IBM Enterprise Marketing Management Mobile Marketing Solution is supported by the following products:

• IBM® Coremetrics® Web Analytics
  Mobile web analytics and mobile application analytics allow marketers to understand customer interactions that occur through mobile devices, both at the aggregate and at individual levels.
• IBM® Unica® Campaign and IBM® Unica® Interact
  Match customers to offers and marketing messages for any and all channels – across mobile, web and traditional – using Campaign (outbound marketing) and Interact (real-time decisioning for inbound channels).
• IBM® Unica® eMessage and IBM® Unica® Email Optimization
  Deliver email optimized for mobile devices, including preview rendering for mobile email and mobile landing pages and identifying issues before they become problems.
• For SMS Campaigns, IBM has a partnership with tier-1 mobile aggregators who can deliver messages globally, provision short codes and assist with carrier approval of messages.
• IBM® Unica® Interact
  Serve offers on a mobile website or in a mobile application and perform location-based targeting.