Marketing solutions for media and entertainment

The media and entertainment industry, perhaps more so than any other, is grappling not just with how to manage the shift to digital channels but also manage connected devices. As consumers continue to enhance and replace traditional media consumption with digital experiences, incumbent media and entertainment companies face both a potential revenue challenge and an opportunity. Consumers are shifting loyalty to new entrants and many companies are struggling to replace declining traditional revenue with equivalent value from digital media.

To address these challenges, media and entertainment firms are relying on IBM® EMM solutions to achieve the following benefits:

• Automate multi-wave, multi-channel campaigns and customer dialogues.
• Drive effective campaigns to acquire customers, subscribers and viewers.
• Foster loyalty and viewer engagement by targeting more relevant marketing messages and offers.
• Adjust marketing messages, promotions and offers based on real-time context about the current interaction with the customer.
• Streamline and coordinate marketing, including calendaring, project management, budgets, assets, approvals and workflow.
• Run online and offline campaigns and empower the marketing team to accurately evaluate the return on investment across channels.
• Deliver actionable knowledge about website behavior to inform planning of site content and features.