Coremetrics LIVE Profiles

IBM® Coremetrics® LIVE Profiles (Lifetime Individual Visitor Experience) tracks and stores a customer's complete behavior with your business over the long term, including browsing history and interactions with emails, search, display advertisements and more. This online information can be combined with offline data to create a true multi-channel view of your customers.

The IBM Coremetrics Digital Marketing Optimization Suite is designed around our exclusive LIVE Profiles to provide you with targeted information.

• Coremetrics Digital Marketing Optimization Suite functions on the knowledge that customers require multiple interactions, often visiting numerous sites and viewing various offers before making a purchase.
• The historical data of the LIVE Profiles can be used with every Coremetrics product and even published to IBM’s Interaction Optimization solutions to optimize customer marketing across channels.
• This data positions businesses to serve customers highly-tailored experiences based on their individual history—on a website, through email and throughout multiple ad networks.

Profile mining, multi-channel integration, behavior-based marketing, and campaign attributions are some of the initiatives that Coremetrics LIVE Profiles make possible:

Profile mining and behavior-based marketing

• Coremetrics LIVE Profile can help you analyze the behaviors of any visitor segment at will, without relying on IT teams or analytics vendors to produce reports or change the way behavioral data is captured.
• Identify who was effectively targeted by the campaign and understand their behavior—first-time visitors or frequent purchasers, the products this group of visitors typically buys, and other products looked at and abandoned.
• Create a comprehensive, historical, cross-channel profile of customer behavior with a broad range of information for individual visitors.
• Gain an unprecedented level of message and content relevancy driven by factual, behavioral data with several Coremetrics and cross-channel marketing applications that have direct access to LIVE Profiles.

Multi-channel integration

• With Coremetrics, you can use different techniques to measure influence, accommodate sales cycles of different lengths, and obtain a comprehensive picture of all behaviors.
• Coremetrics LIVE Profiles provides effective online marketing with messages and experiences tailored to individual needs and preferences—tight customization that requires ready access to large amounts of behavioral, attitudinal, and demographic site visitor and buyer data.
• Coremetrics LIVE Profiles provide businesses with a cost-effective solution for creating an enterprise data asset of accurate, comprehensive and actionable information about the online visitor and customer for an important foundation, both for analysis within the online and offline channels and for fueling marketing applications with factual, behavioral data.

Campaign attributions

• Gain an unprecedented level of message and content relevancy driven by factual, behavioral data with several Coremetrics and cross-channel marketing applications that have direct access to LIVE Profiles.
• Optimize keyword inventory, bids, advertising text, landing pages and website conversion based on individual business objectives with LIVE Profile data.
• Deliver relevant offers, automate the offer generation process to save time, and measure and improve cross-sell effectiveness with Coremetrics Intelligent Offer.
• Export Coremetrics LIVE Profiles to email service providers (ESPs) to segment and target visitors and customers based on their behavior to deliver the right message, to the right customer, at the right time.

Coremetrics LIVE Profiles resources

White paper: Increasing relevancy, loyalty and conversions online

White paper: True Profiles: A Contemporary Method for Managing Customer Data