Enterprise Marketing Management

Enterprise Marketing Management (EMM) product suite enhancements released in May 2012

With the update release of the EMM suite in May 2012, IBM helped bring digital marketing and customer relationship marketing together by eliminating the efforts, risks, and delays of custom integrations that have challenged marketers.

Here are release highlights:

	Easier access from IBM’s cross-channel marketing applications such as campaign management to IBM’s cloud-based digital analytics solution data Improves the relevance of marketing efforts for retargeting, cross-sell and retention with visitor behavior data from your web site and other digital properties Learn More about IBM Enterprise Marketing Management: Cross-Channel Marketing Optimization Solutions and Digital Marketing Optimization Solutions
	The first complete cross-channel customer interaction history and statistical marketing attribution capability in the marketplace Provides cross-channel response attribution for better ROI measurement Learn More about Marketing Performance Optimization
	The industry's first 'gold tag' for web sites Improves visitors’ experience by making it easy to capture and share web data with other applications and partners without re-tagging the site Learn More about IBM Digital Data Exchange
	New social media marketing capabilities that turn social media into a channel for targeted, one-to-one marketing messages New social media analytics and execution capabilities allow you to broadcast messages or send personalized messages to Facebook or Twitter accounts and initiate real-time offers based on interaction history Learn More about IBM Digital Analytics for Social Media and other EMM Social Media Capabilities
	Integrated real-time marketing capabilities, including a new way to use IBM Product Recommendations and IBM Interact together Recommends products and offers in real-time to drive increases in cross-sell and average order size Learn More about the Targeted Recommendations Solution
	New “post-click” email analytics show a closed loop view of email opens and click-throughs sent by IBM eMessage, and uses IBM Digital Analytics to show what the email recipient did online after clicking Helps marketers better optimize their email campaigns Learn More about IBM Email Marketing Solutions

The EMM product suite contains many new, first in market, and expanded capabilities that help both digital and customer relationship marketers improve marketing results.

For more information please visit our capabilities:

• Cross-channel marketing optimization
• Marketing performance optimization
• Digital marketing optimization