Enterprise Marketing Management

Helping marketers, merchandisers, and eCommerce Professionals
engage the customer with a single voice

Product suite enhancements released in Fall 2013

The latest release of IBM Enterprise Marketing Management (EMM) solutions for Smarter Marketing are designed to help you engage your customers with a single voice and to make it easier for you to serve your customers in context.

Here are the release highlights:

Maximize the moment with real-time listening, delivery and learning through improved online business capabilities and enhanced marketing and merchandising insight, flexibility and control.

Increase response rates by factoring more complex event patterns into your real-time marketing decisions.

Learn more about IBM Interact and IBM Opportunity Detection

Increase revenue with additional dynamic marketing actions in IBM Marketing Center – the cloud based all-in-one solution for digital marketers

Learn more about IBM Marketing Center

Increase customer engagement and cross-sell with improved flexibility and customizability of personalized recommendations in IBM Product and Content Recommendations

Learn more about IBM Product Recommendations and IBM Content Recommendations

Sharpen comparative performance insights for mobile site visitors with IBM Digital Analytics Benchmark
Gain comparative insights for the mobile channel with the benefit of enhanced metrics to include and categorize additional mobile devices

Learn more about IBM Digital Analytics Benchmark

Gain faster time to insights for companies that prefer to deploy web analytics on premises with IBM Digital Analytics Accelerator

Learn more about IBM Digital Analytics Accelerator

Deliver on the Omni-channel opportunity to improve customer experience, sales and loyalty by providing greater visibility into the mobile channel and improving profitability for merchandisers

Improve the mobile experience with enhanced browser-based replay and integration with IBM Tealeaf and Worklight 6.0

Learn more about IBM Tealeaf CX Mobile and IBM Worklight

Improve digital storefront conversions with new IBM Tealeaf and Websphere Commerce integration

Learn more about IBM Tealeaf and IBM Websphere Commerce

Optimize Omni-channel merchandising with additional pricing management capabilities for multi channel and pure play eRetailers in IBM DemandTec

Learn more about IBM Price Promotion and Product Mix Optimization

Boost marketing and merchandising potential with now more than 100 certified IBM & 3rd party integrations in the IBM Digital Marketing Network featuring a real-time API

IBM Deploy or connect over 100 IBM and partner marketing solutions for social media marketing, demand side platforms, data management platforms, and many other areas of digital marketing

Learn more about the IBM Digital Marketing Network and IBM Digital Data Exchange.

Rapidly adopt and implement digital marketing solutions that are part of the new Customer Experience Digital Data standard

Learn more about the W3C Customer Experience Digital Data Community Group

Use these and other IBM products together for an end-to-end marketing capability across digital and traditional channels. Here is a sample "Day in the life of a marketer" joint usage scenario.

A 'Day in the Life' with IBM Solutions for Marketers, Merchandisers and eCommerce Pros. 1. Omni-Channel Commerce & Product Recommendation. Prepare new microsite using Websphere Commerce and include automated cross-sell via IBM Product Recommendations in a Websphere e-spot (just a few clicks thanks to pre-built integration) 2. Pricing, Promotion & Product Mix Optimization.Use IBM DemandTec, e.g. to determine optimal promotions to extend to top target customers 3. Digital Marketing Optimization Use IBM Marketing Center, e.g. to extend personal promo codes to target audience via triggered, intra-day email 4. Costumer Experience Management. Use IBM Tealeaf, e.g. to identify when customers experience struggle with promo codes so that you can resolve the issues quickly. Tealeaf deployment is easy on any site but now is even more automatic on Websphere Commerce sites and mobile application built with IBM Worklight 5. Cross-Channel Marketing Optimization Retarget clients who experienced struggle with promo codes e.g. by importing a list from IBM Tealeaf and prompting call-center agents to offer help when clients call in 6. Marketing Performance Optimization.Use marketing attribution analytics, e.g. to understand which efforts  to contiuue vs. discontinue

A 'Day in the Life' with IBM Solutions for Marketers, Merchandisers and eCommerce Pros.

1. Omni-Channel Commerce & Product Recommendation.
Prepare new microsite using Websphere Commerce and include automated cross-sell via IBM Product Recommendations in a Websphere e-spot (just a few clicks thanks to pre-built integration)
2. Pricing, Promotion & Product Mix Optimization.
Use IBM DemandTec, e.g. to determine optimal promotions to extend to top target customers
3.Digital Marketing Optimization
Use IBM Marketing Center, e.g. to extend personal promo codes to target audience via triggered, intra-day email
4. Costumer Experience Management.
Use IBM Tealeaf, e.g. to identify when customers experience struggle with promo codes so that you can resolve the issues quickly. Tealeaf deployment is easy on any site but now is even more automatic on Websphere Commerce sites and mobile application built with IBM Worklight
5. Cross-Channel Marketing Optimization
Retarget clients who experienced struggle with promo codes e.g. by importing a list from IBM Tealeaf and prompting call-center agents to offer help when clients call in
6. Marketing Performance Optimization.
Use marketing attribution analytics, e.g. to understand which efforts to contiuue vs. discontinue

The EMM product suite contains many new, first in market, and expanded capabilities that help marketers, merchandisers, and eCommerce professionals improve business results.

*IBM’s statements regarding its plans, directions, and intent are subject to change or withdrawal without notice at IBM’s sole discretion. Information regarding potential future products is intended to outline our general product direction and it should not be relied on in making a purchasing decision. The information mentioned regarding potential future products is not a commitment, promise, or legal obligation to deliver any material, code or functionality. Information about potential future products may not be incorporated into any contract. The development, release, and timing of any future features or functionality described for our products remains at our sole discretion