Interactive Marketing Solution

Deliver a personalized conversation across all channels

The IBM® Interactive Marketing solution is a complete set of capabilities you can use to engage in newly personal, relevant marketing to conquer today’s inbound-outbound, online-offline, anytime, real-time world.

Solution Components

  • IBM Unica Campaign

    IBM® Campaign

    Deliver personalized, relevant marketing messages across all touch points

  • IBM Unica Detect

    IBM® Interact

    Determine, in real-time, the right message to present in inbound marketing channels

  • IBM Unica eMessage

    IBM® eMessage

    Engage customers and prospects with timely, personalized email and mobile messages

  • IBM Unica Marketing Operations

    IBM® Marketing Operations

    Streamline marketing processes and improve marketing management


IBM’s solution delivers on four fundamentals that power interactive marketing:

With IBM, you can put the power of interactive marketing to work:

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