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With IBM,companies of all sizes are reducing acquistion costs,coordinating multi-channel and brand marketing strategies,and increasing retention rates

Today's leading organizations place a high value on a superior and consistent customer experience. Although vertical industry leaders vary in size, product and service portfolio, geographic coverage, and channel and communications mix, they share a position for consistently delivering customer-centric communications that support their brand promise.

IBM's solutions are used worldwide by leading organizations across nearly all industries, to deliver a richer customer experience and improved profitability. With IBM, companies of all sizes are reducing acquisition costs, coordinating multi-channel and brand marketing strategies, and increasing retention rates.

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