Marketing solutions for financial services

Financial organizations are focused on growing revenue in recession-wrecked economies of mature markets, rebuilding trust across the global financial system, and competing to attract and retain increasingly demanding customers. Combine this with the realities of complex product portfolios and local branches across multiple geographic regions, millions of customers to service, as well as industry and country compliance regulations - it is harder than ever to generate loyalty and deliver an optimal customer experience.

IBM® EMM solutions help financial services firms create more effective cross-sell strategies, coordinate marketing efforts across channels, drive event-based marketing activities and increase communication precision to shape a customer's experience and boost loyalty. IBM marketing solutions are used by leading credit card issuers, retail banks, investment houses and insurers worldwide, and help financial services clients achieve the following benefits:

• Automate multi-wave, multi-channel campaigns and customer dialogues.
• Adjust marketing messages, promotions, and offers based on real-time context about the current interaction with the customer.
• Leverage all inbound channels, like call center, website, ATM and branch, to deliver personalized messages and offers.
• Streamline and coordinate marketing operations including calendaring, project management, budgets, assets, approvals and workflow.
• Leverage detailed customer behavioral data to deliver to provide a superior online experience and target marketing promotions, messages and offers across channels.
• Monitor transactional data for important customer patterns.
• Boost new customer profitability with structured multi-wave on-boarding communications.