Attract, delight, and maximize lifetime value of customers
Understand not only what your customers are doing, but why. Deliver real-time flow of insights and interactions—at scale. Empower marketers, merchandisers, sales and service leaders to coordinate interactions to create ongoing customer/client dialogs across channels. Infuse that dialog with real-time and mobile capabilities. Measure performance and predict outcomes to prioritize resources against the customers and moments that matter most to your business.
with customer analytics
with omni-channel marketing
with store of the future
with customer experience for service
with customer digital experience
with real-time personalization
with digital marketing
with B2B commerce
with omni-channel merchandise optimization
with omni-channel customer engagement
IBM Acquires Silverpop
Builds marketing automation with cloud-based capabilities.