Event-based Marketing Solution

Respond to customer needs and opportunities at exactly the right time

The IBM® Event-based Marketing solution is a complete set of capabilities focused on identifying the opportune moment to extend a message to a customer or prospect. Most solutions can react to direct changes in customer behavior and deliver an outbound message. But IBM's solution does much more.

Solution Components

  • IBM Coremetrics Web Analytics

    IBM® Digital Analytics

    Fueling digital optimization and marketing execution

  • IBM Coremetrics AdTarget

    IBM® AdTarget

    Enable delivery of relevant display ads and increase visitor reacquisition

  • IBM Coremetrics LIVEMail

    IBM® LIVEmail

    Perfecting the science of the customer journey

  • IBM® Marketing Center

    IBM® Marketing Center

    Cloud based solution that enables digital marketers to execute real-time marketing communications designed for each customer as an individual


Only IBM has the capability to evaluate high volumes of volatile data, such as transactional data, in order to detect nuanced changes in behavior over time. These "events" detected at the right time coincide with relevant opportunities to cross-sell a product or service, prevent the customer from leaving for a competitor, or nurture the customer relationship.

IBM's comprehensive Event-based Marketing solution includes the following features:

With IBM's Event-Based Marketing solution marketers can achieve the following objectives:

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