Digital Marketing Optimization for WebSphere Commerce

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Get the most out of your e-commerce solution with powerful cross-channel analytics

Digital Marketing Optimization for WebSphere Commerce provides e-commerce managers, marketers and merchandisers with a clear view of web site performance and visitor digital behaviors to capture more value. With built-in integrations between IBM Digital Analytics, Digital Marketing Optimization and WebSphere Commerce, you can quickly and effectively offer visitors a cohesive and relevant brand experience across digital channels – throughout the buying process.

Expedite implementation time and lessen on-going tag maintenance.

Gain valuable insight with multichannel analytics and intuitive reporting.

Exploit windows of opportunity with an integrated closed-loop marketing solution.

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  • IBM Digital Analytics:

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  • IBM Digital marketing optimization:

    Empowering marketers to turn site visitors into repeat customers and loyal advocates by orchestrating a compelling experience through each customer's lifecycle.

  • WebSphere Commerce:

    A powerful customer interaction platform for online and cross-channel commerce.