Get the most out of your e-commerce solution with powerful cross-channel analytics
Digital Marketing Optimization for WebSphere Commerce provides e-commerce managers, marketers and merchandisers with a clear view of web site performance and visitor digital behaviors to capture more value. With built-in integrations between IBM Digital Analytics, Digital Marketing Optimization and WebSphere Commerce, you can quickly and effectively offer visitors a cohesive and relevant brand experience across digital channels – throughout the buying process.
- Simplify web analytics implementation with auto tagging – IBM Digital Analytics tags are automatically included in WebSphere Commerce page templates, virtually eliminating the need for technical resources
- Minimize tagging errors with pre-built IBM Digital Analytics for WebSphere Commerce tags that automatically generate and collect all required analytical data
- Expedite tagging implementation of WebSphere Commerce starter stores (Madisons, Elite and Aurora) with pre-built WebSphere Commerce Analytics tags for IBM Digital Analytics.
- Seamless interaction with WebSphere Commerce Management Center, via single sign on authentication, offering ‘one-click’ access to detailed customer analytics from a common browser
- Optimize your commerce site with intuitive, flexible analytics dashboards, reports and benchmarks
- Gain deep insight with ad-hoc and out-of-the-box WebSphere Commerce standardized reports
- Common terminology and hierarchical structure of WebSphere Commerce reports makes analysis intuitive and easy.
- Maximize online revenue by understanding what motivates customers at each stage of their digital lifecycle and how they are interacting with your brand across multiple
- Sophisticated Enterprise Digital Analytics provides a holistic view into visitor behavior across individual and multiple sites and provides cross-site data roll-ups and site-by-site comparisons.
- Easily share, identify and push high value visitors and targeted customer segments from IBM Digital Analytics to WebSphere Commerce Management Center for action
- Maximize cross sell marketing and effectively target and retarget customers with real-time, personalized product recommendations from Intelligent Offer deployed from within WebSphere Commerce Management Center served via E-Spots