Get the most out of your e-commerce solution with powerful cross-channel analytics
IBM Coremetrics for WebSphere Commerce provides e-commerce managers, marketers and merchandisers with a clear view of web site performance and visitor digital behaviors to capture more value. With built-in integrations between Coremetrics Web Analytics, Digital Marketing Optimization and WebSphere Commerce, you can quickly and effectively offer visitors a cohesive and relevant brand experience across digital channels – throughout the buying process.
- Simplify web analytics implementation with auto tagging – Coremetrics analytics tags are automatically included in WebSphere Commerce page templates, virtually eliminating the need for technical resources
- Minimize tagging errors with pre-built Coremetrics for WebSphere Commerce tags that automatically generate and collect all required analytical data
- Expedite tagging implementation of WebSphere Commerce starter stores (Madisons, Elite and Aurora) with pre-built WebSphere Commerce Analytics tags for Coremetrics.
- Seamless interaction with WebSphere Commerce Management Center, via single sign on authentication, offering ‘one-click’ access to detailed customer analytics from a common browser
- Optimize your commerce site with intuitive, flexible analytics dashboards, reports and benchmarks
- Gain deep insight with ad-hoc and out-of-the-box WebSphere Commerce standardized reports
- Common terminology and hierarchical structure of WebSphere Commerce reports makes analysis intuitive and easy.
- Maximize online revenue by understanding what motivates customers at each stage of their digital lifecycle and how they are interacting with your brand across multiple channels (e.g. mobile, web, kiosk and call center)
- Sophisticated Enterprise Analytics provides a holistic view into visitor behavior across individual and multiple sites and provides cross-site data roll-ups and site-by-site comparisons.
- Easily share, identify and push high value visitors and targeted customer segments from Coremetrics Web Analytics to WebSphere Commerce Management Center for action
- Maximize cross sell marketing and effectively target and retarget customers with real-time, personalized product recommendations from Intelligent Offer deployed from within WebSphere Commerce Management Center served via E-Spots