Digital Marketing Optimization

Why IBM for Digital Marketing Optimization

The IBM Coremetrics Digital Marketing Optimization Suite seamlessly integrates the data and insights garnered from customer profiles and web analytics into applications designed to easily execute display advertising, search campaigns, email, and personalized recommendations through online, social and mobile channels.

With the need to respond quickly and effectively to capture and retain the attention of customers, marketers need the tools that allow them to easily execute and automate marketing efforts—not just at scale, but also at a one-to-one level to provide relevant content and offerings. With digital marketing execution solutions from the Coremetrics Suite, marketers benefit from:

• A solution that supports all marketing channels and campaigns thereby decreasing the complexities associated with integrating multiple vendors
• A data syndication and online marketing application that enables personalization and optimization of display advertising campaigns
• The industry’s most sophisticated recommendation engine to automatically generate personalized product recommendations
• A closed-loop email marketing system that links online profiles of visitor and customer activity with your email vendor to execute highly targeted email campaigns
• Data-driven, streamlined search marketing tools to improve top-line business results, reduce operational costs, and demonstrate returns on Pay-Per-Click (PPC) investments

Marketing optimization is a continuous process. To that end, all of the solutions within the digital marketing execution component of the Coremetrics Suite are built such that the results of any campaign you execute are automatically measured and fed back into your customer profiles and web analytics for optimal learning and performance.