Coremetrics Digital Data Exchange

IBM® Coremetrics® Digital Data Exchange provides an easy way for companies to take advantage of IBM and third-party services by providing a single source for the collection and distribution of real-time behavioral digital data. Digital Data Exchange radically simplifies the management of IBM Coremetrics and third-party page tags, making it possible to deploy and maintain website page tags with minimal support from IT. The following features can help result in improved site and tag performance and increased data accuracy:

• Specify which Coremetrics and third-party tags should be executed on a given page and then test that the tags are executing as desired with an intuitive user interface.

• Accelerate deployment and improve the accuracy of data collection by deploying tags consistently across similar pages.

IBM Coremetrics Digital Data Exchange takes the need for coding out of the tagging process without sacrificing capabilities.

• A single location enables you to include third party page tags, rather than having to add them independently on the website.

• The Tag Bar solution provides a visual overlay of the website describing where each tag is being called to verify if they are executing correctly.

• For an additional sense of security, companies can manage the deployment process from testing to production environments. An audit trail keeps track of when changes have been made and by whom.