IBM Digital Data Exchange

Infuse marketing eco-systems with real-time digital customer insight

IBM® Digital Data Exchange (included with IBM Digital Marketing Optimization) infuses IBM and third party marketing solutions with digital customer insights via both a real-time data syndication API and an enterprise-grade tag management solution. Digital marketers gain an easy way to take advantage of IBM and third-party solutions through simpler collection and distribution of real-time behavioral digital data. Digital Data Exchange makes it possible to deploy, manage, and interconnect your eco-system with minimal support from IT.

Boost marketing potential with certified partner solutions

Syndicate real-time digital intelligence to where it needs to go via the “gold tag” API

Manage tags with simplicity, governance, and security

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