IBM® Digital Data Exchange (included with IBM Digital Marketing Optimization) infuses IBM and third party marketing solutions with digital customer insights via both a real-time data syndication API and an enterprise-grade tag management solution. Digital marketers gain an easy way to take advantage of IBM and third-party solutions through simpler collection and distribution of real-time behavioral digital data. Digital Data Exchange makes it possible to deploy, manage, and interconnect your eco-system with minimal support from IT.
- Boost marketing potential with certified partner solutions to serve your customers in context as they interact via digital and mobile channels
- Syndicate real-time digital intelligence to where it needs to go by collecting information once and relaying it through the Digital Data Exchange API.
- Manage tags with simplicity, governance, and security with an enterprise-grade tag management solution
Boost marketing potential with certified partner solutions
- Take advantage of the rapidly expanding IBM Digital Data Exchange certified partner network which connects best-of-breed marketing service providers and technology companies to IBM Digital Marketing Optimization. Benefit from these solutions for virtually any aspect of digital marketing, e.g. using solutions for social media marketing, gamification, data management platforms, demand side platforms, privacy management, search marketing, and many other needs
- Deploy these certified partner solutions’ tags more easily than ever through an intuitive user interface or connect them to the real-time API with a few clicks.
- Control which solutions are activated for which groups of visitors with real-time segmentation capabilities, e.g. to decide in which cases customers will be surveyed to collect voice of customer feedback.
Syndicate real-time digital intelligence to where it needs to go via the “gold tag” API
- Align your eco-system of solutions to operate based on a single version of the truth instead of being driven by multiple separate data collection tags which typically lead to inaccuracies
- Infuse customer insights into third party digital marketing solutions, even those that wouldn’t otherwise have a tag based capability to draw on real time insights.
- "Lighten up" your web pages from the overpowering load of dozens of data collection tags that slow the user experience.
Manage tags with simplicity, governance, and security
- Specify which IBM and third-party tags should be executed on given pages and site zones via an intuitive user interface to ensure accuracy and consistency,
- Streamline the task of tagging complex enterprise sites with many management and auditing capabilities, for example, versioning, rollback, user-defined tag deployment, and scheduling
- Govern changes to tags with many options for access security.
- Gain a visual overlay of the website via the tag bar solution describing which tags are being called to verify if they are executing correctly