IBM Digital Data Exchange

Infuse marketing eco-systems with real-time digital customer insight

IBM® Digital Data Exchange (included with IBM Digital Analytics) infuses IBM and third party marketing solutions with digital customer insights via both a real-time data syndication API and an enterprise-grade tag management solution. The extensible software platform is integrated with IBM Digital Analytics, IBM Tealeaf, IBM Interact and IBM Silverpop. Digital marketers gain an easy way to take advantage of IBM and third-party solutions through simpler collection and distribution of real-time behavioral digital data. IBM Digital Data Exchange makes it possible to deploy, manage, and interconnect your eco-system with minimal support from IT.

Boost marketing potential

Engage in consistent omni-channel marketing with your customer and/or prospect

Syndicate real-time digital intelligence to the right place with the “gold tag” API

Manage tags with simplicity, governance, and security with enterprise-grade TMS

Standardize to W3C Community Group Customer Experience Digital Data Object



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Define tag rules based on various criteria to determine when to deploy each tag on your website.

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View active page groups with deployment dates to see which page groups are deployed.

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Deploy tags or syndicate data to more than 150 marketing vendors across all segments.

 

Define tag rules based on various criteria to determine when to deploy each tag on your website.

View full image

View active page groups with deployment dates to see which page groups are deployed.

View full image

Deploy tags or syndicate data to more than 150 marketing vendors across all segments.

View full image

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