DemandTec - a leading provider of cloud-based price, promotion, and merchandising analytics is now part of the Enterprise Marketing Management (EMM) group at IBM. This addition advances and extends IBM's Smarter Commerce portfolio by enabling retail and consumer goods companies to use cloud computing services to gain insights about customer merchandising and pricing preferences through analytics-driven price, promotion, and product mix optimization.
Please visit our new home at www.ibm.com/marketing-solutions/
Quantify consumer behavior to make predictive merchandising and marketing planning decisions that drive sales volume, margin, profit, and shopper loyalty.
IBM DemandTec Marketing Solutions
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