Cross-channel campaign management

Target your customers with the right message at the right time through the right channel

The evolution of the Internet, social media marketing, mobile marketing and the pervasiveness of email marketing has made cross-channel campaign management increasingly complex. To be successful, marketers are abandoning push marketing paradigms and adopting marketing interaction optimization strategies instead, meaning marketing campaigns must now integrate online and offline data as well as inbound and outbound channels. Marketers must be more aware of individual customers, target and time messages more accurately, and deliver a consistent brand message across all channels.

Management of all of these tasks requires sophisticated software that is powerful yet easy to use. For marketers seeking a leading solution for marketing campaign management, IBM offers a suite of complementary products. Built on the proven success of Unica interactive marketing solutions, IBM’s Cross-channel campaign management capabilities can help you target thousands — or millions — of individuals, with the right message at the right time through the right channel.

With IBM’s Cross-channel campaign management solutions, management of all campaign interaction is consolidated in a single platform. You can develop, run, optimize, and evaluate all customer interaction strategies and integrate campaigns and event-driven programs.

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