Coremetrics is now part of IBM Enterprise Marketing Management

Primary tab navigation

Coremetrics - a leading provider of web analytics and marketing optimization solutions is now part of the new Enterprise Marketing Management (EMM) group at IBM. This new group at IBM represents the rich combination of the Coremetrics and Unica solutions and is an integral part of IBM’s Smarter Commerce Initiative.

Please visit our new home at

Product Families

  • Web analytics

    Web analytics

    Sophisticated analytics that provide businesses with real time insight into how consumers are interacting with their brands online.

  • Digital marketing optimization

    Digital marketing optimization

    Empowering marketers to turn site visitors into repeat customers and loyal advocates by orchestrating a compelling experience through each customer's lifecycle.

Marketing Solutions

Featured Products

Contact IBM

Considering a purchase?

IBM Coremetrics Web Analytics ™ Account login. Access account login.
Enterprise Marketing Management. Today's empowered customer puts marketing to the best. Download the White Paper. IBM.