Engage your customers in the moment with personally rewarding 1:1 digital marketing campaigns – delivered at scale.
IBM® ExperienceOne helps marketers Convert Digital Prospects To Loyal Customers by enabling them to take action on customer behaviors in real time and to incorporate them into personalized automated marketing campaigns delivered via website, mobile, email, and other digital channels. Through the fusion of real-time web analytics, customer profiles, and digital marketing testing and execution, the solution empowers marketers to turn site visitors into repeat customers and loyal advocates by orchestrating a personalized and compelling experience throughout each customer’s digital lifecycle.
Use customer data and behaviors to drive personalized email interactions, increasing customer engagement and driving revenue.
Make personalized product recommendations in online and offline channels based on wisdom of the crowd algorithms and overlaid with business rules management.
Automatically deliver the most targeted content using each visitor’s current and historical interests and wisdom of the crowd algorithms.
Deliver personalized push notifications to mobile and tablet website viewers.
Specifically, IBM ExperienceOne helps Convert Digital Prospects To Loyal Customers by enabling marketers to:
- Personalize: Segment, target and build personalized customer experiences based on behavioral and offline data across digital channels -- including email, mobile and websites. Create and modify interaction strategies with a combination of profile, behavioral, and contextual segmentation logic and business rules to increase the value of every interaction
- Execute: Efficiently build and execute individualized marketing campaigns using flexible, easy-to-use tools that allow for more control to respond quickly to changing business needs.
- Scale: Start your personalization efforts today and expand your marketing programs as your business needs grow via an agile solution to that combines all the power of data in one place
- Optimize: Improve marketing success with personalized email and digital product and content recommendations executed on mobile, email and web.
- Automate: Maximize the lifetime value of each customer by identifying and automating personalized marketing programs with built-in digital marketing execution capabilities.
- Grow: Generate incremental sales through behavior-based ranking and real-time personalization, delivering the right message at the right time.