Engage your customers in the moment with personally rewarding 1:1 digital marketing campaigns – delivered at scale.
IBM® ExperienceOne Convert Digital Prospects To Loyal Customers enables marketers to take action on customer behaviors in real time and to present personalized marketing campaigns through website, mobile, email, and other digital channels. Through the fusion of real-time web analytics, customer profiles, and digital marketing testing and execution, the solution empowers marketers to turn site visitors into repeat customers and loyal advocates by orchestrating a personalized and compelling experience throughout each customer’s digital lifecycle.
Execute real-time personalized marketing communications through web, mobile, and email – and also export to offline channels
Make personalized product recommendations in online and offline channels based on wisdom of the crowd algorithms and overlaid with business rules management.
Automatically deliver the most targeted content using each visitor’s current and historical interests and wisdom of the crowd algorithms.
Scale personalized marketing programs by improving the visibility and accountability of all marketing creative projects and programs.
The IBM ExperienceOne Convert Digital Prospects To Loyal Customers solution enables you to:
- Personalize: Segment, target and build personalized communications and content based on behavioral and offline data across digital channels -- including email, mobile and websites -- without burdening IT.
- Execute: Target, test, execute and manage digital marketing across web, email and mobile with an intuitive, step-by-step campaign management process.
- Analyze: Understand and measure digital campaign and channel effectiveness and influence re-marketing activities.
- Extend: Use a modular solution to start your personalization efforts today with powerful marketing and analytics capabilities and grow your marketing capabilities as your needs expand.
- Improve marketing efficiency with personalized digital recommendations for products and site content executed on mobile, email and web
- Helps give marketing more control with an easy-to-use interface and fast, simple implementation of this hosted, software-as-a-service solution.
- Monitor and optimize the performance of your digital marketing efforts with A/B testing, real-time reporting, and deep power-user analysis to uncover opportunities and take immediate action with a flexible, easy-to-use system
- Create and modify interaction strategies with a combination of profile, behavioral, and contextual segmentation logic and business rules to increase the value of every interaction
- Uncover opportunities for growth and areas for improvement with competitive intelligence about the performance of your peers and competitors
- Maximize the lifetime value of each customer by identifying and automating up-sell, cross-sell and content marketing programs with built-in digital marketing execution capabilities