Convert Prospects to Customers

Engage your customers in the moment with personally rewarding 1:1 digital marketing campaigns – delivered at scale.

IBM® ExperienceOne Convert Digital Prospects To Loyal Customers enables marketers to take action on customer behaviors in real time and to present personalized marketing campaigns through website, mobile, email, and other digital channels. Through the fusion of real-time web analytics, customer profiles, and digital marketing testing and execution, the solution empowers marketers to turn site visitors into repeat customers and loyal advocates by orchestrating a personalized and compelling experience throughout each customer’s digital lifecycle.

Featured products

  • IBM® Marketing Center

    IBM® Marketing Center

    Execute real-time personalized marketing communications through web, mobile, and email – and also export to offline channels

  • IBM® Product Recommendations

    IBM® Product Recommendations

    Make personalized product recommendations in online and offline channels based on wisdom of the crowd algorithms and overlaid with business rules management.

  • IBM® Content Recommendations

    IBM® Content Recommendations

    Automatically deliver the most targeted content using each visitor’s current and historical interests and wisdom of the crowd algorithms.

  • IBM® Marketing Operations On Demand

    IBM® Marketing Operations On Demand

    Scale personalized marketing programs by improving the visibility and accountability of all marketing creative projects and programs.


The IBM ExperienceOne Convert Digital Prospects To Loyal Customers solution enables you to:

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