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Marketing solutions for communications

Grow average revenue per user while building loyal customer relationships that result in low churn rates

Deregulation, consolidation, rising fixed costs, evolving technical standards, and converging markets are major challenges faced by the telecommunications sector. Companies are looking for ways to maintain and grow ARPU (average revenue per user) while building loyal customer relationships that result in low churn rates. Forward thinking marketers are using targeted, personalized marketing to achieve this. And they are reducing costs and time to market as well, giving them the edge in a fast-paced, competitive market. How are they winning? With marketing solutions from IBM®.

IBM is the recognized leader in marketing software solutions. IBM’s advanced set of enterprise marketing management and on-demand marketing solutions empowers communications marketers to turn their passion for marketing into valuable customer relationships and more profitable, timely and measurable business outcomes:

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