The State of Marketing 2013, IBM's Global Survey of Marketers

Marketer’s Biggest Challenges and Opportunities Reveal How Marketers are Integrating Technologies in Response to Shifting Customer Channel Preferences

As consumers continue to embrace social and mobile channels in ever-increasing numbers, leading marketers are finding new ways to integrate technologies and transform their marketing approaches in order to keep up.

Get an in-depth look at how marketers from across the globe are responding to shifting customer channel preferences, and gain important insights into the underlying characteristics of successful marketing organizations.

The fourth annual IBM Global Survey of Marketers results reveal that in order to meet the demands of connected customers and maximize the success of their organizations, marketers must orchestrate and adjust their campaign activities across all channels by applying real-time technologies and advanced analytics.

Discover how leading marketers are outperforming their peers by integrating new and innovative digital and traditional channels to drive real-time personalized marketing and optimized customer experiences.

The State of Marketing 2013 Survey Insights