Holiday Readiness 2012
It is never too early to start planning for the holiday season. Can you keep pace with the growing group of connected customers, Generation C? These connected customers demand a connected marketer who can deliver the right message, at the right time, and the right place.
This year the Connected Customer will be using more devices than ever to shop online - web, phone, and tablet. Will they also finally use social media to shop?
To help you plan, IBM's sharing data about the latest trends in online retailing. Check out these resources for tips on staying connected to Generation C this holiday season:
Holiday Readiness Resources
Industry Benchmark Analysis and Best Practices Guide.
Expert Insight on Trends and Tips for 2012.
Year-over-year online retail sales statistics for Black Friday and Cyber Monday.
Insights and metrics on email, social, and mobile channel data.