Cafe Specials: Spring Product Release 2012

IBM Unveils Unprecedented Depth and Breadth of Marketing Capabilities

Too often marketing groups operate in silos and the resulting, disconnected marketing programs create poor customer experiences and missed opportunities to improve results. With the new release of marketing solutions from the Enterprise Marketing Management (EMM) group, IBM helps bring digital marketing and customer relationship marketing together. We’ve eliminated the efforts, risks, and delays of custom integrations that have challenged marketers until here so you can – more than ever before –create compelling experiences and engage customers in truly cross-channel dialogues.

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