Cafe Specials: Spring Product Release 2012

Too often marketing groups operate in silos and the resulting, disconnected marketing programs create poor customer experiences and missed opportunities to improve results. With the new release of marketing solutions from the Enterprise Marketing Management (EMM) group, IBM helps bring digital marketing and customer relationship marketing together. We’ve eliminated the efforts, risks, and delays of custom integrations that have challenged marketers until here so you can – more than ever before –create compelling experiences and engage customers in truly cross-channel dialogues.

Watch On-demand Overview Webinar

Learn more about:

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  New Product
  IBM Digital Analytics Content Recommendations
  
  Product Details Page
  Deep Dive Recording – Content Recommendations (00:17:36)

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  Product enhancements
  IBM Campaign
  
  Product Update Page
  Deep Dive Recording – Digital Integration (00:08:33)
  Deep Dive Recording – Interaction History and Attribution Modeler (00:10:52)

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  Product enhancements
  IBM Digital Analytics
  
  Product Update Page
  Deep Dive Recording – Cross-channel Integration (00:08:33)
  Deep Dive Recording – Mobile Reporting (00:10:06)
  Deep Dive Recording – Real Time Reporting (00:10:34)
  Deep Dive Recording – Attribution Reporting (00:07:51)

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  Product enhancements
  IBM Interact
  
  Product Update Page

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  Product enhancements
  IBM Product Recommendations
  
  Product Update Page

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  Product enhancements
  IBM eMessage
  
  Product Update Page
  Deep Dive Recording – Post Click Analytics (00:05:38)

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  Product enhancements
  IBM Explore
  
  Product Update Page
  Deep Dive Recording – Attribution Reporting (00:07:51)
  Deep Dive Recording – Real Time Reporting (00:10:34)

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  Product enhancements
  IBM Digital Data Exchange
  
  Product Update Page
  Deep Dive Recording - Tag Management (00:10:03)