The third annual IBM State of Marketing Survey 2013 lets you see how your peers from across the globe are using new technologies and what types of challenges they face in trying to adopt them. Explore the results and well as how leading-edge Enterprise Marketing Management (EMM) customers can meet the marketing challenges outlined in the report.

  • Year Over Year Survey Results

    Get a brief summary of the key findings of the most recent survey and how they differ from previous years.
    Learn more


  • Full IBM 2013 State of Marketing Survey

    What are industry-leading businesses doing to stay ahead of the curve in today’s mobile, social, cross-channel world? Find out in the latest research.
    Download now


  • Marketing Survey Infographic

    Measure your strengths and weaknesses against our survey respondents’ adoption of marketing technology.
    Learn more(364KB)


State of Marketing 2013 Webinars

How Do You Compare? Insights from IBM’s Annual Global Survey of Marketers

Hear the results of IBM’s 2013 State of Marketing Survey and see how you compare.

Act on Survey Results with Marketing Attribution

Applied Attribution Webinar

Learn how to act upon the results of the 2013 Survey with tips on using attribution to drive conversion and allocate spend.

Take the Next Step

Get a personalized review of your marketing programs:

Call 1-866-277-7488

or

Email EMMinfo@us.ibm.com