The third annual IBM State of Marketing Survey 2012 lets you see how your peers from across the globe are using new technologies and what types of challenges they face in trying to adopt them. Explore the results and well as how leading-edge Enterprise Marketing Management (EMM) customers can meet the marketing challenges outlined in the report.

  • EMM Overview Video

    Learn about the unparalleled breadth and depth of our cloud-based and on-premise marketing software.
    Watch now (00:02:28)

  • IBM Holiday Readiness Report 2012

    Get industry benchmark analysis and best practices to help you prepare for the peak buying season.
    Download now

  • Marketing Survey Infographic

    Measure your strengths and weaknesses against our survey respondents’ adoption of marketing technology.
    Learn more

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IBM Marketing Survey: 2012 Global Trends

How Do You Compare? Insights from IBM’s Annual Global Survey of Marketers

Hear the results of IBM’s 2012 State of Marketing Survey and see how you compare.

Watch on-demand

IBM Marketing Survey: Improve Customer Experience & Conversions

Improve Your Customer Experience And Improve Conversations and Conversions

Hear first-hand from IBM’s marketing strategy experts on how to use the findings of IBM’s 2012 Global Survey of Marketers.

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Take the Next Step

Get access to IBM’s full 2012 State of Marketing Survey or get a personalized review of your marketing programs:

Call 1-866-277-7488

or

Email EMMinfo@us.ibm.com