Transform your organization with assets that explore findings of the IBM Global CMO Study that interviewed 1,734 Chief Marketing Officers (CMOs) across 19 industries and 64 countries.
IBM Global CMO Study 2012 –
Read about the top marketing practices and challenges facing CMO’s, summarized in an easy-to-digest executive summary.
IBM Global CMO Study 2012 – Self-assessment
See how your own organization compares to the 1,700 other organizations in the IBM CMO Study in key areas in this interactive self-assessment.
Customer-centric Retail Marketing
Hear how marketing automation enables retailers to understand and engage their customers and see how you can use these best practices.
Watch the video (00:02:43)
2012 Marketing Trends: Solutions to Current CMO Challenges
Hear David Cooperstein from Forrester Research, Inc. and IBM marketing experts discuss the key areas from the IBM Global CMO Study you should focus on to conquer the challenges and stay ahead of your competition.
Overcome Challenges Facing CMOs and Transform Your Marketing Programs
Learn how to overcome the challenges CMO’s identified in IBM’s Global CMO Study and transform the value of your marketing programs.
Take the Next Step
Get access to the full IBM Global CMO Study or get a personalized review of your marketing programs: