Transform your organization with assets that explore findings of the IBM Global CMO Study that interviewed 1,734 Chief Marketing Officers (CMOs) across 19 industries and 64 countries.

  • IBM Global CMO Study 2012 –
    Executive Summary

    Read about the top marketing practices and challenges facing CMO’s, summarized in an easy-to-digest executive summary.
    Read now

  • IBM Global CMO Study 2012 – Self-assessment

    See how your own organization compares to the 1,700 other organizations in the IBM CMO Study in key areas in this interactive self-assessment.
    Take assessment

  • Customer-centric Retail Marketing

    Hear how marketing automation enables retailers to understand and engage their customers and see how you can use these best practices.
    Watch the video (00:02:43)

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CMO Webinar: 2012 Marketing Trends

2012 Marketing Trends: Solutions to Current CMO Challenges

Hear David Cooperstein from Forrester Research, Inc. and IBM marketing experts discuss the key areas from the IBM Global CMO Study you should focus on to conquer the challenges and stay ahead of your competition.

CMO Webinar: Overcome Challenges Facing CMOs

Overcome Challenges Facing CMOs and Transform Your Marketing Programs

Learn how to overcome the challenges CMO’s identified in IBM’s Global CMO Study and transform the value of your marketing programs.

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