Take the Guesswork out of Contact Management
How do you make sure customers get the most relevant and profitable offers while satisfying the needs of individual business areas and minimizing customer contact fatigue? This kind of question is a thing of the past for customers using IBM® Contact Optimization. The on-premise Contact Optimization application looks across scheduled communications and balances marketing goals with corporate objectives and constraints so you can create the optimal long-term contact strategy for each customer and prospect. Combine these great features with IBM Campaign and you can not only plan a campaign but have the confidence that you've put the most appropriate message in front of each contact at each step of even the most complex enterprise-scale campaigns.
Video: IBM Interactive Cross-channel Marketing
See how marketers can create, deliver and measure personalized content and relevant communications across a variety of channels.
Watch now (00:02:36)