Give Inbound Channels The Same Love as Outbound
Have you been leaving money on the table by treating your inbound channels like afterthoughts? You can change that and start tailoring your visitors’ experience in real time whether they come to your website, a call center, or other inbound channel. How? With IBM® Interact. This on premise solution can tell the difference between customers and prospects and personalize their experience to match, based on business logic you set up to meet your company’s unique needs. The result? The most appropriate marketing message for each person, each time they interact with your brand. And a better brand experience means better chances of a making a sale. And who doesn’t love a little more revenue?
Video: IBM Interactive Cross-channel Marketing
See how marketers can create, deliver and measure personalized content and relevant communications across a variety of channels.