Personalized Email and Mobile in a Snap
Coordinating campaign messaging across channels is a great best practice but most enterprises keep their different channels separate, so the messages for those channels are separate. Good news, folks, mobile and email are no longer marketing silos. With IBM® eMessage you can create, preview, test, send, and track messages in both channels for real cross-channel synchronization. And you can send these messages to prospects and customers based on their personal preferences for great stand-alone campaigns that can scale as much as you need them to. IBM eMessage also ties in with IBM Campaign, so that you can plan and track email and mobile campaigns as part of your more complex cross-channel marketing strategies.