Give Local Teams Corporate Campaigns – and the Tools to Create Campaigns Corporate Will Love
Time really is money if you’re in the marketing department of a geographically distributed enterprise – because you lose a lot of money if you have to wait for global campaigns to reach you. Fortunately, customers with on-premise IBM® Distributed Marketing don’t have this kind of problem. Instead, some of them spend their time putting a local spin on a corporate campaign that’s been approved for them. Others just use the corporate rules and best practices stored in Distributed Marketing to create unique campaigns, tailored to local needs. On top of that, Distributed Marketing ties in with the campaign management capabilities of IBM Campaign for localized, targeted segmentation across all of your campaigns. So many choices, so much potential revenue...
Video: IBM Interactive Cross-channel Marketing
See how marketers can create, deliver and measure personalized content and relevant communications across a variety of channels.
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