Give Local Teams Corporate Campaigns – and the Tools to Create Campaigns Corporate Will Love
Time really is money if you’re in the marketing department of a geographically distributed enterprise – because you lose a lot of money if you have to wait for global campaigns to reach you. Fortunately, customers with on-premise IBM® Distributed Marketing don’t have this kind of problem. Instead, some of them spend their time putting a local spin on a corporate campaign that’s been approved for them. Others just use the corporate rules and best practices stored in Distributed Marketing to create unique campaigns, tailored to local needs. On top of that, Distributed Marketing ties in with the campaign management capabilities of IBM Campaign for localized, targeted segmentation across all of your campaigns. So many choices, so much potential revenue...
Featured Item
Case Study:
Insurance Company Empowers Local Agents
See how IBM Distributed Marketing helped one of the largest insurance companies in Europe coordinate marketing between 1,250 agencies and a wide network of agents.
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