Click, Response, Repeat – Automatically
Engagement with customers depends on knowing what to send them and when. But setting up event-triggered responses requires a lot of work before the first email ever goes out. On-premise IBM® Opportunity Detection makes that set up a lot easier. Opportunity Detection helps you identify when customers are most receptive to cross sell/up sell offers – or when they’re most in need of extra effort to keep them loyal. Then you can respond to these indications with triggered responses (using IBM eMessage or the email service provider of your choice) based on business rules that suit your unique needs. Even better, high quality leads uncovered by IBM Detect can be fed into the IBM Campaign decisioning engine for prioritization and routing so you can take action right away.
Gartner Magic Quadrant for CRM Multichannel Campaign Management
Gartner describes the activity of the leading multichannel campaign management (MCCM) vendors in 2011, where IBM is defined as a Leader.