Mine Your Data and Turn it into Gold
Knowledge really is power when you can see business trends and hidden opportunities that you can capitalize on. IBM® Unica® CustomerInsight gives you the power to generate more revenue with a visual interface that makes it easy to mine for hidden veins of gold in your inbound customer and prospect data. Even better, Unica CustomerInsight lets you create segments, set up business rules to make sure visitors get the best offer or message, and take action to select target audiences right away. Most impressive of all is that you can do all this through a single interface and without having to ask IT for help! This powerful on-premise solution also works well with IBM Unica Campaign so you can coordinate both inbound and outbound marketing in one platform. Add IBM Unica Interact and personalize your inbound channels like never before.
Gartner Magic Quadrant for CRM Multichannel Campaign Management
Gartner describes the activity of the leading multichannel campaign management (MCCM) vendors in 2011, where IBM is defined as a Leader.