IBM Campaign IBM Campaign

Complex, Enterprise-Scale Campaigns? Start Here.

Speaking directly to each individual customer is the key to successful marketing. But how do you target thousands - or millions - of individuals with just the right message? How do you track and honor individual customer preferences? How do you quickly and cost-effectively design, execute, and measure customer-driven communication strategies across all of your channels, online and offline? The answer is IBM Campaign. This robust on-premise solution lets you plan, design, execute, measure and analyze multi-wave, personalized cross-channel campaigns with ease. IBM Campaign includes features for segmentation, offer, and channel assignment as well as a repository where you can store these campaign building blocks. Other great benefits of IBM Campaign are the scheduling, list generation, and data formatting capabilities built into the software. And, to close the loop, IBM Campaign offers strong response attribution capabilities that tell you what worked and what didn't so you can optimize your marketing even more next time.

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