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IBM Digital Analytics Explore

Take a Deep Dive into Your Data

IBM® Digital Analytics Explore lets you look across marketing channels to segment and understand visitors behavior in the greatest detail possible. You can add additional attributes to your tags so you can analyze specific elements of visitor interactions. Then Digital Analytics Explore lets you build and share custom reports for ad-hoc analysis so you see what works and where you can make improvements. Define a segment in Digital Analytics Explore and then use the segment to drive targeted marketing action through other IBM marketing applications, such as IBM LIVEmail and IBM AdTarget. And, to help you get started, conduct an annual marketing programs review, or be an ongoing resource for your team, you can tap into the expert IBM Client Services Consultants.

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IBM Actionable Digital Analytics

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