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IBM Digital Data Exchange

Tag Management Made Easy

IBM® Digital Data Exchange radically simplifies the management of IBM and third-party page tags. As a result, marketers can deploy and maintain website page tags through a single source, with minimal IT support. Easy maintenance means the tags are better managed, giving you a continuous stream of useful data. And, to help you get started, conduct an annual marketing programs review, or be an ongoing resource for your team, you can tap into the expert IBM Client Services Consultants.

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Webinar: What’s New – Expanded Digital Analytics Capabilities
Learn about the new capabilities in the Digital Marketing Optimization product suite from the Enterprise Marketing Management (EMM) as well as additional options now available through the EMM network of certified partners.
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