Compare Your Performance to Peers and Spot Trends
Users who opt-in to the powerful IBM® Digital Analytics Benchmark application can map their own performance trends over time and then compare them to others in their industry, and even their industry sub-vertical, in many cases. Digital Analytics Benchmark lets you use the data from your IBM Digital Analytics tags to see where you can make improvements and track the effectiveness of changes you’ve already made. Digital Analytics Benchmark is used by the world’s top online marketers, which means you can see emerging industry trends (as described in the annual IBM Holiday Readiness Report) as they’re happening and act accordingly. To get the most value out of Digital Analytics Benchmark, you can tap into the expert IBM Client Services Consultants, conduct an annual marketing programs review, or provide ongoing resources for your team.
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