The Strong Base that Fuels your Marketing Optimization and Execution
IBM® Digital Analytics is the strong, tireless heart that powers the IBM Digital Marketing Optimization Suite. The IBM Digital Analytics tags you deploy track website visitors and their behaviors, but they also do much more – without any additional effort on your part.
The data from your website tags creates IBM Lifetime Individual Visitor Experience (LIVE) Profiles of each visitor. LIVE Profiles then appends additional information when your visitor triggers a conversion event such as a purchase or registration. Your LIVE Profiles data automatically flows across marketing channels. LIVE Profiles collects data across multiple advertising networks or via email, video, affiliate sites, social media, and more. This gives you much deeper, continuously refined insights into your visitor’s preferences so you can use LIVE Profiles in the other IBM marketing applications and provide the most personalized visitor experience possible – and then reap the rewards of that level of customization.
IBM Digital Analytics also includes the following components:
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A Combined SaaS Marketing Suite from IBM
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Case Studies
- A leading US bank boosts application completion rate by 29 percent (1.32MB)
- Ace Mart reduces online marketing spend by 25 percent to improve ROI (959KB)
- An online baby care retailer nets a 129 percent higher conversion rate (504KB)
- Boden increases trouser sales by 160% with IBM Coremetrics Web Analytics (136KB)
- CustomInk.com monitors business vital signs with IBM Coremetrics (982KB)
- FootSmart boosts on-site search conversion by 82 percent (955KB)
- FootSmart steps up cross selling with IBM Coremetrics Intelligent Offer (959KB)
- For Burt’s Bees, display ad retargeting creates a buzz (718KB)
- Hanover Direct uncovers search word gems with attribution data (973KB)
- PETCO optimizes spend by understanding paths to purchase (2MB)
- PETCO's customers speak up with product reviews (931KB)
- PETCO personalized ads cut cost per order and fetch new customers (1.6MB)
- Rodale® measures online content performance to grow revenues and audience size (972KB)
- Seton Hall gets educated for better allocation of marketing spend (914KB)
Webinars
- Customer Best Practice Series: Improve Email Marketing with Appropriate Program Design
- Customer Best Practice Series: Improve Landing Page Performance
- Customer Best Practice Series: Improving Your Marketing Link Tracking Strategy
- Customer Best Practices Series: Accurately Allocate Channel Spend and Acquire High Value Customers with Analytics 2010 and Explore
- Customer Best Practices Series: How to Use Coremetrics Insight to Get More Value from Your Reports
- Customer Best Practices Series: Improve Conversions with Insights from Onsite Search
- Customer Best Practices Series: Increase Display Ad Effectiveness with Behavorial Data
- Customer Best Practices Series: Make Re-engagement More Effective with LIVE Profiles Based Segmentation
- Customer Best Practices Series: Make the Most of AB Website Testing with Analytics 2010 & Explore
- Customer Best Practices Series: Optimize Cross Sell and Product Performance with Analytics 2010, Explore and Intelligent Offer
- Customer Best Practices Series: Optimize PPC with a New Testing Framework
- Customer Best Practices Series: Optimize Search Engine Marketing Spend with Holiday Season Data and Other Key Metrics
- Customer Best Practices Series: Understand and Manage Multiple Online Properties to Make More Informed Business Decisions
- Customer Best Practices Series: Understanding Website Visitor Decisions with Explore
- Customer Best Practices Series: Use Search and Website data to Retarget Lost Visitors with Display Ads
- EMM Customer Webinar: Improve Your Customer Experience and Improve Conversations and Conversion
- EMM Customer Webinar: Make 2012 Campaigns More Effective by Using 2011 Holiday Data
- EMM Customer Webinar: Make Facebook campaigns More Effective with the Right Tracking and Optimization
- EMM Customer Webinar: Overcome Challenges Facing CMOs and Transform Your Marketing Programs
- What’s New: A Combined SaaS Suite from Coremetrics and Unica
- What’s New: IBM Tag Management Strategy, Digital Data Exchange, and Enterprise Analytics Applications
- What's New: Integrated Digital and Cross-Channel Marketing
White Papers
Contact IBM
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Product Support
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Unica Product Support
1-800-IBM-SERV
Unica Marketing Operations On Demand
781-472-8233
IBM Unica Search
IBM Unica Email Optimization
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