Use All the Data You’re Collecting and Make PPC Pay Off
Your pay per click (PPC) program is only as good as the visitor preference data you have. But you’re lucky. As an IBM Coremetrics customer, you already have lots of this data stored in your IBM Coremetrics LIVE Profiles, from IBM Coremetrics Web Analytics and all the other Coremetrics solutions you’re already using. That means your ads take many more parameters into account than traditional PPC applications. It also means, since you already have IBM Coremetrics Web Analytics, you get a single source of truth about how well your PPC programs are doing in relation to conversions. No more trying to reconcile conversion data from your standalone PPC application with what your website data says. In addition, great features like A/B testing and result confidence make it easy to work across multiple search engines and get outstanding PPC returns. To help you get started, conduct an annual program review, or just run the program for you on an ongoing basis, you can tap into the expertise of IBM Coremetrics Client Services Consultants.
IBM Coremetrics Digital Marketing Services Agency Datasheet (487KB)
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Customer Best Practices Webinar:
Optimize Search Engine Marketing Spend with Holiday Season Data and Other Key Metrics
Get tips from the experts in Coremetrics Digital Marketing Services Agency on how you can make the most of the exciting marketing application, Coremetrics Search Marketing.
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Case Studies
- Boden more than doubles return on non-brand search terms with IBM Coremetrics client services (141KB)
- Calendars.com frees up its datebook to drive paid search ROI (948KB)
- Hanover Direct uncovers search word gems with attribution data (973KB)
- PETCO optimizes spend by understanding paths to purchase (931KB)
- Speedo®/Coremetrics® partnership increases return on PPC advertising (539KB)
- Telephony leader doubles return on ad spend using IBM Coremetrics Search Marketing (983KB)
Webinars
- Customer Best Practices Series: Optimize PPC with a New Testing Framework
- Customer Best Practices Series: Optimize Search Engine Marketing Spend with Holiday Season Data and Other Key Metrics
- Customer Best Practices Series: Use Search and Website data to Retarget Lost Visitors with Display Ads
- What’s New in Coremetrics Search
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