Correlate Offline & Online Data for a Complete Picture of Your Customer & Your Business
Take your analysis to the next level by combining offline customer behavior and online transactional data – without spreadsheets or time consuming cross-referencing. IBM Digital Analytics Multichannel lets you extend your IBM LIVE Profiles data so that you can view it and whatever other metrics – online or offline – you want to see, all in the familiar IBM Digital Analytics interface you already use. Even more exciting, you can organize this data in whatever way makes sense for your unique business needs to help you make marketing decisions based on the full set of customer and business data for faster and more effective campaigns. And, to help you get started, conduct an annual marketing programs review, or be an ongoing resource for your team, you can tap into the expert IBM Client Services Consultants.
IBM Digital Analytics Multichannel
Learn about the exciting new marketing application IBM Digital Analytics Multichannel in this audio slideshow to IBM customers from Product Manager Mike Niemann.