Welcome to Email Marketing 2.0
Email marketing just got more effective thanks to IBM® LIVEmail. This fantastic application uses the IBM Digital Analytics tags you've already put on your site and works with your email service provider to automatically send behavior-triggered emails when a customer clicks on a certain page or downloads a specific asset. It also adds product recommendations to transactional emails with the push of a button, thanks to the new integration with IBM Intelligent Offer and the data in LIVE Profiles from all the other IBM marketing solutions you're using. And, if you’re interested in retargeting, use IBM LIVEmail and IBM AdTarget together for maximum reach and recapture. With sophisticated email strategies using IBM LIVEmail, you can take your email programs to the next level and then reap the rewards. To help you get started, conduct an annual program review, or just run the program for you on an ongoing basis, you can call in the experts at IBM Client Services Consultants.
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Revenue Calculator:
IBM LIVEmail
Learn about the impact email segmention and targeting technology can have on your marketing programs. Insert your own data and see how much revenue lift you can expect based on what we saw for other customers.
Calculate Revenue
Case Studies
- Retail powerhouse, wehkamp.nl, takes email relevancy to new heights (605KB)
- S&S Worldwide sees a 75 percent gain in sales of recommended products (898KB)
- SkyMall uses IBM Coremetrics to boost email relevancy and sales (687KB)
- Targeted, relevant email boosts revenue by 2500% at L’OCCITANE EN PROVENCE (586KB)
Webinars
- Customer Best Practice Series: Improve Email Marketing with Appropriate Program Design
- Customer Best Practices Series: Advanced Retargeting Using Website and Explore Data
- EMM Customer Webinar: Make 2012 Campaigns More Effective by Using 2011 Holiday Data
- EMM Customer Webinar: Overcome Challenges Facing CMOs and Transform Your Marketing Programs
White Papers
Contact IBM
Considering a purchase?
- Request a proposal
- Request a demo or information
- Or call us at: 1-866-277-7488
Priority code: 101K803W
Product Support
Coremetrics Product Support
1-866-493-2673
Unica Product Support
1-800-IBM-SERV
Unica Marketing Operations On Demand
781-472-8233
IBM Unica Search
IBM Unica Email Optimization
602-971-0502
